Digital Marketing News | Marketing Dive
WEBNew ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland. Despite McDonald’s boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King’s marketing innovations have had lasting impact. This article is part of a four-part series about famous brand rivalries. For more …
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
Choice Hotels names new creative, media agencies to drive brand ...
WEBAug 14, 2024 · Choice Hotels International has named two new agencies of record (AOR), handing creative duties to 72andSunny New York and digital media to Dentsu X, according to a press release. The appointments follow a period of expansion, including the acquisition of Radisson in 2022, and arrive amid a revamp of Choice’s rewards program.
Social Media Marketing News | Marketing Dive
WEB3 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
WEBAug 20, 2024 · Solo Stove, the maker of smokeless fire pits, is teaming up with Snoop Dogg again in a campaign the marketer says is its largest to-date, according to information shared with Marketing Dive. The Martin Agency worked on the effort. “Blunt Marketing” features Snoop Dogg and his longtime collaborator Warren G engaging in a “blunt” session ...
Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign
WEBJun 3, 2024 · The “Live Free Eat Sonic” brand platform, debuting today (June 3) is centered around a fantastical Department of Research and Deliciousment that is led by a slick chief ingenuity officer and his pink-haired partner, Tia Saborita. A 60-second launch ad begins with a family’s visit to a “Nothing Burger” fast-food joint interrupted by ...
P&G sales surge amid pivot to digital, $100M investment in …
WEBOct 21, 2020 · The company increased marketing spending more than $100 million in the quarter, while cutting overhead, media, agency and production costs, Moeller said on a separate media briefing call cited by Ad Age. P&G continues to cut costs and reinvest in advertising as the company sees surging sales of its products, especially as cleaning, …