Marketing Week | marketing news, opinion, trends and jobs
WEBCX50: The UK’s top customer experience professionals. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Latest Articles - Marketing Week
WEBThe latest articles from Marketing Week. In the first of a new series looking at how brands are addressing category challenges to grow, marketers discuss how to drive awareness, not only of a new brand but an entirely new category.
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
The new rules of social media marketing in 2021
WEBTrend 1: The race to ROI: Social bridges the gap to a new customer experience. Almost three-quarters of marketers surveyed for the report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase. However, transactions alone don’t create memorable brands or ensure long ...
The best marketing campaigns of 2022: Part 1
WEBDec 6, 2022 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign to be launched as part of the …
How marketing became mainstream: A brief history
WEBJul 30, 2018 · In 1978, the year Marketing Week launched, marketing was becoming mainstream and a ‘must-have’ discipline for any ad agency or client company wishing to be thought of as innovative or entrepreneurial. At Haymarket Publishing, where I was editor of Campaign, the late managing director Lindsay Masters bullied his way through the …
Coca-Cola marketers add innovation to ‘primary focus’
WEBApr 25, 2022 · Coca-Cola had been restructuring its leadership team since August 2020 to better “capture growth in the fast-changing marketplace”. Innovation looks set to remain a key focus for the business going forward, despite the current inflationary environment. “We have a bias to invest [sic] behind our brands in marketing innovation,” said Quincey.
Effective marketing and brand characters: Your Marketing Week
WEBJun 18, 2021 · Effective marketing and brand characters: Your Marketing Week. At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week.
The best marketing campaigns of 2020: Part 1
WEBDec 8, 2020 · Direct Line – We’re on it. When Direct Line said it was getting rid of its hugely successful ‘The Fixer’ campaign in early 2020, many thought it must be an early April Fools’ Day joke. The campaign featuring Winston Wolfe had been a runaway success, helping the brand win two IPA Effectiveness gold awards and deliver significant ...
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