The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Kanye West's tense relationship with Adidas: a look at the fallout following his controversial social media rants in 2022.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.

Adidas parted ways with Ye in October of 2022 following a 10-year partnership after the rapper began spewing anti-Semitic rhetoric online and in interviews. The company took a major hit as a result and later decided to sell off its remaining Yeezy stock to recoup.

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”

West, who now goes by Ye, began his latest post by insinuating that Adidas intentionally positioned itself atop of the Google search results for yeezy.com. His comments have been lightly edited for clarity.

It has been over two years since Kanye West and Adidas parted ways, but one thing fans have learned about the Chicago producer is he has a difficult time letting things go. The 47-year-old artist recently targeted the popular sportswear manufacturer in a lengthy rant.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West is not one to stay silent or hold back from expressing what’s on his mind. Once again, he has proven this to us. This time, he called out Adidas after Google search results excluded the Yeezy website,