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Adidas, NIL and women's basketball

Essence on MSN · 1d

Adidas Charts New Future For Women's Basketball By Signing Rising Star Kaleena Smith As First High School NIL Athlete

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

CNBC on MSN · 1d

Adidas signs first NIL deal with girls' high school basketball player

Smith said she's looking forward to wearing James Harden's Adidas sneakers this season. While Smith is the first girl's high school athlete to represent Adidas, the brand has sign

Footwear News on MSN · 1d

Adidas Signs High School Basketball Phenom Kaleena Smith, the First Deal With Candace Parker as President of Women’s Basketball

"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA icon and Adidas president of women's basketball Candace Parker.

EssentiallySports on MSN6d

Candace Parker Protects Adidas’ Secret From $113 Billion Worth Rival as WNBA Vet Teases 2025 Project

Candace Parker's relationship with Adidas is one that has grown stronger over time. The post Candace Parker Protects Adidas’ ...

FOX 11 Los Angeles on MSN1d

Inland Empire teen makes history after scoring NIL deal with adidas

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

“The best sisterhood”: Former USC star Aliyah Boston “welcomes” Kaleena Smith to the Adidas family

Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.

4d

WNBA legend Candace Parker shares her goals for retirement: 'The championship would be owning a team'

Legendary forward Candace Parker called it a career just before the start of the 2024 WNBA season due to a lingering foot ...

8d

WNBA Legend Candace Parker Wants Her Own Team

The basketball icon drops in on The Deal to discuss joining forces with Adidas and Avenue Capital’s Marc Lasry as she chases ...

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