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Fast Company · 11h

Dell’s new PC names are boring—and a smart move

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective.

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

PCMag on MSN · 3d

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

Engadget on MSN · 3d

Dell dumps its PC brands to be more like Apple

So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.

Dell is refreshing and rebranding all of its PCs: What all the new names mean

Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh, the company's upcoming fleet of laptops and desktops will feature new hardware,

1d

Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

16hon MSN

Dell should have copied Apple’s branding years ago

The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...

1d

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

11hon MSN

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

1don MSN

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...

Dell Sales Leader, Former Channel Chief John Byrne Steps Down

Dell Technologies long time sales leader and former channel chief John Byrne announced that he is stepping down from his role ...

2d

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

3don MSN

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

1h

Sophomores help Westwood beat River Dell for first time in 4 years - Boys basketball

Sophomore RJ Annechini scored 17 points and handed out six assists and classmate Nick Klein added 11 points and four rebounds ...

ExtremeTech on MSN1d

Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...

1don MSN

Score a Dell XPS 16 powerhouse for $600 off at Dell today

The Dell XPS 16 is a powerhouse of a laptop and this particular model is on sale right now. It even has a gorgeous OLED ...

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