The so-called streaming wars are morphing into the sports wars. "The streaming world is different than the linear world. The ...

Peacock’s Live Streaming Leadership Extends to the NBA with the 2025-26 Season, Giving Fans New Ways to Enjoy the Dynamic ...

Comcast Corp.’s NBCUniversal plans to make the National Basketball Association a central part of its Peacock streaming ...

NBC also sets the return of Michael Jordan as a special contributor The post Peacock Lures NBA Fans With Courtside Live, ...

Basketball Hall of Famer Vince Carter will join NBC Sports as a studio analyst when the NBA debuts on Peacock in October for ...

The NBA announced a new 11-year media rights agreement with NBC last summer that would begin with the 2025-26 season. Mike ...

What's life like as a high-profile minority investor? One NBA player describes the joy of his experience playing a part for ...

NBC's 2025-26 lineup includes the return of the NBA and a new comedy series starring Tracy Morgan and Daniel Radcliffe ...

Michael Jordan joins NBA on NBC as a special contributor starting in 2025/26 season, reuniting with the network that aired ...

Peacock is officially one of two streaming services adding NBA livestreams to their offerings next year. Now, we know some of the features NBC and Peacock will bring to try and make it the best ...

Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’ ...

Peacock is launching new interactive features designed to fully immerse NBA fans when the league’s games return to NBC and launch on the streamer this fall. NBC also announced basketball legend ...