Sneaker maker Nike has apologized for using the phrase “Never Again” in a billboard placed along the route of Sunday’s London Marathon. Critics of the billboard — featuring a red background and large black letters reading “Never Again.

Nike’s ad campaign for this month’s London Marathon led to some major faith-related pushback. Spectators and social media users took issue with a billboard that said “Never Again. Until Next Year,” arguing that Nike should have avoided the phrase “Never Again,