This time around it’s offering not two but three Razr models with the introduction of the premium Razr Ultra. It comes with some notable upgrades, and all three phones get some quality-of-life improvements like a sturdier hinge.

While you can't necessarily customize the Razr Ultra the same as you would with a Moto X in 2013, you can choose from a variety of colors and material finishes, including Pantone Scarab in Alcantara (pictured above), Pantone Mountain Trail in FSC-certified wood, Pantone Cabaret, and Pantone Rio Red.