Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Lionsgate is aiming to save a boatload of cash using generative AI technology as an assistive creative tool for filmmakers. Lionsgate, the film and TV studio behind film franchises including “John Wick” and “The Hunger Games,

Runway, a startup developing AI video tools, including video-generating systems, has inked a deal with Lionsgate to develop a custom model.

Runway will use Lionsgate's vast catalog to train a model that the studio's filmmakers can then use to help make new content.

Lionsgate, the Hollywood studio behind the John Wick and Hunger Games franchises, has announced a first-of-its-kind partnership with AI video startup Runway that will see the artificial intelligence company develop a custom model trained on the studio's content.