Slate Auto is developing an extremely affordable and customizable electric pickup truck. How the Jeff Bezos-backed company could rival Tesla.

While pricing is still to be determined, Isuzu – arguably one of the most iconic names in commercial vehicles – has said that it will release an electric version of its D-Max

A new American electric vehicle startup called Slate Auto has made its debut, and it’s about as anti-Tesla as it gets. It’s affordable, deeply customizable, and very analog. It has manual windows and it doesn’t come with a main infotainment screen.