Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very ...

It's a breakfast cereal that's from the United Kingdom. Williams is from Nottingham, England, and so he ate that growing up.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...