The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Truly sustainable Beauty brands: recyclable, good for the environment and made with amazing, non toxic ingredients. Check out ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Several beauty stocks tanked this week, as companies like E.l.f. Beauty and Estee Lauder reported disappointing earnings and ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

If you're interested in learning about the latest and greatest to hit the beauty scene, we're introducing five products that ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...