But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Truly sustainable Beauty brands: recyclable, good for the environment and made with amazing, non toxic ingredients. Check out ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

I'm obsessed with them all. The post 12 Makeup Brands With Large Shade Ranges That Prioritize Inclusive Beauty first appeared ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

If you're interested in learning about the latest and greatest to hit the beauty scene, we're introducing five products that ...