At 9:30 a.m. ET, a video surfaced showing that UFC CEO Dana White and His Excellency Turki Al-Sheikh were seen together in New York City to unveil a new boxing league in partnership with TKO and Sela that sees White and WWE's Nick Khan run the day-to-day operations.

In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad decision away from tapping out. Then came Dana White, a fiery, fast-talking promoter with a relentless vision and zero patience for failure.

NEW YORK - UFC chief executive officer Dana White spent hours Wednesday afternoon extolling the business potential of modern boxing-the very sport he has repeatedly called corrupt in the past. Through UFC parent TKO Group Holdings,

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The company that houses WWE and UFC is set to step in the ring with a new boxing promotion as part of a business deal with Saudi Arabia

With there being no return date in sight, Dana White is reportedly desperate for Conor McGregor to buck his ideas up and make his UFC return. While the talent pool is undoubtedly the best it has ever been in mixed martial arts,

The creator and boss of the UFC wants to transform professional boxing in its forms and substance. The biggest challenge posed by Dana White and his company TKO Holdings entering the world of boxing is to knock down the structures on which modern boxing has been built over the decades,

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.