In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad decision away from tapping out. Then came Dana White, a fiery, fast-talking promoter with a relentless vision and zero patience for failure.

It hasn’t even been a full week since TKO first announced its partnership with Saudi Arabia on a new boxing league. But while the promotion remains in its infancy, that hasn’t stopped the combat sports giant from fielding suitors for its first media rights deal.

With there being no return date in sight, Dana White is reportedly desperate for Conor McGregor to buck his ideas up and make his UFC return. While the talent pool is undoubtedly the best it has ever been in mixed martial arts,

The creator and boss of the UFC wants to transform professional boxing in its forms and substance. The biggest challenge posed by Dana White and his company TKO Holdings entering the world of boxing is to knock down the structures on which modern boxing has been built over the decades,

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.