Dana White reveals he bought the billion-dollar rights for UFC merchandise for more than it cost to purchase the MMA promotion entirely.

UFC’s ultimate broligarch on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he ...

Dana White has been close friends with Joe Rogan for decades, and has watched him rise from a comedian doing free shows to podcasting royalty.

If you're not a follower of mixed martial arts, know this about the sport: It's bigger than you think. "Depending on whom you ask, MMA is the third-largest sport in the world, behind only basketball ...

and me and the Fertitta brothers will be in business again someday.” Well, it looks like there is still some time before Dana White makes a move to the NFL. But for now, his main goal would be to have ...

Dana White went to high school in Las Vegas alongside his friends, Lorenzo Fertitta and Frank Fertitta. The Fertitta brothers, hailing from a Vegas-based business family, are former UFC owners who ...

In an exclusive interview with Sportskeeda MMA, Healy opened up about not having White or the Fertitta brothers involved in the show and said: "No, we know enough about the UFC and Dana to know ...

Dana White grew the UFC into a multibillion-dollar ... The UFC is sold in a multibillion-dollar deal. The Fertitta brothers sold the UFC in 2016 for just under $4 billion. White remained its ...

Running the UFC with an iron fist since 2001 and with his official title adjusted to CEO instead of president in 2023, Dana White has no ... Lorenzo and Frank Fertitta III, highly encouraged ...