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11d
Dollar Shave Club returns to its roots after Unilever ‘neutered’ its vibe
The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how.
Retail Dive
5d
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.
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