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The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

“Whenever I tell anybody I work for Dollar Shave Club, they smile and that makes life easy,” Larry E Bodner says, sitting down with The Drum a year into taking the helm as chief executive ...

Then, the concierge opens his jacket to reveal blades, electrics ... how people take care of themselves,” the executive said. To get Dollar Shave Club’s marketing back on track, Bodner ...