Enter Hokkaido, the northernmost of Japan’s main islands ... to be the best in the country), there’s truly no better place to have soft serve than when you’re visiting the island.

If it felt like everyone you knew had been on holiday to Japan in 2024, it was because they probably had. According to the country’s tourism agency, a record 36.9 million people travelled to ...

Hokkaido holds a sacred place in the culinary identity of Japan. Many believe that Hokkaido's seafood, fruit and vegetables offer an unmatched freshness, which has led to its prized produce being ...