What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...

The German grocery chain wants to focus on fresh offerings and expand in three core U.S. markets, its top stateside executive said.

I’m confused and scared, but this isn’t some sort of post-Halloween horror maze. It’s Lidl ’s Vino Sensoria experience where ...

In 2016, Lidl’s revenue stood at €69 billion ($76.36 billion at the time). By 2018, it had risen to €79 billion ($93.22 billion at the time), with the company’s new US operations ...

VP of marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices." Prior to its marketing rebrand ...

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...

Lidl GB marketing director Joanna Gomer said: “Giving back to the communities we serve is really important to us and our ...

The private label-focused discounter’s holiday meal promotion includes a Shady Brook Farms turkey for 39 cents per pound.

Lidl has revealed its tongue-in-cheek Christmas truck that will tour the UK this winter. The supermarket giant is to mark the festive season by driving its own version of a Christmas cola truck to ...

Lidl fans can can be in with a chance of nabbing up to £100 worth of items from the budget supermarket if they’re quick. In ...

The budget supermarket's red truck will be packed with 2,000 presents to spread some magic this year across the UK ...

Lidl is to mark the festive season by driving its own version of a Christmas cola truck to cities across the UK, as Coca-Cola ...