LG has unveiled the latest generation of its OLED TV panels, and the tech could be a genuine game-changer. The fourth-gen OLED panels are 33% brighter than predecessors, delivering brightness of up to 4,

The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

CES 2025, held in Las Vegas from Tuesday to Friday this week, is one of the world's largest tech trade shows where companies unveil their latest innovations. This year, among the standout announcements is an LG OLED TV, claiming to be the "brightest TV on the market”.

According to a report by industry tracker Display Supply Chain Consultants, shipments of OLED screens used in high-end IT devices will increase to 44 million units in 2026, with a compound annual growth rate of 51 percent. DSCC also forecasts that the revenue from OLED tablet panels will exceed $2 billion in 2026, with a CAGR of 46 percent.

Ahead of CES kicking off on Tuesday, LG is announcing its new 2025 OLED evo lineup. These new OLED evo TVs are powered by LG's latest Alpha 11 AI

LG Display's new 4th-generation OLED panels are 33 percent brighter than previous generations, while also being more power-efficient.

LG Display has officially released more details on its new fourth-generation OLED TV panel technology, which made headlines at CES 2025 with its four-layer design and will be landing in the likes of the LG G5 later this year.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.