Tecate Light: Compared to the original Tecate ... recognition by winning six medals at the prestigious Great American Beer ...

Brand perception: To increase the "liability" indicator. We have to be perceived as an uncommon and different kind of beer. (+1.0 pts).

Tecate, the beer brand, effectively tapped into a major political controversy to make a clear, authentic statement about its brand values. Few issues have divided Americans more starkly than President ...