$1 ice cream and billionaire brother founders: Welcome to the biggest fast-food chain in the world
The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
This boba chain you’ve never heard of has more outlets than McDonald’s
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Analyst reveals largest challenge for Mixue after stellar market debut
Mixue shares rallied more than 40% on their Hong Kong debut. Longdley Zephirin expects Mixue to struggle with expansion into ...
Mixue reaps sweet gains as stock soars on HK debut
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
'China exports not only steel, cars and social media, but Starbucks competitors too'
COLUMN. The bubble tea specialist Mixue, which has already expanded into 11 countries, recorded the largest IPO on the Hong ...
This fast food chain is now the world's largest with a valuation of $10 billion. It's not McDonald's, KFC or Subway
China's Mixue Ice Cream and Tea has become the world’s biggest food-and-beverage chain in terms of the number of locations, ...