The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Duster is kicking off summer streaming in style.In case you missed our interview with Abrams and Morgan, Duster stars Rachel Hilson (Love, Victor) as an ambitious FBI rookie in the 1970s who teams up with a crime lord's getaway driver,

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year break, July 9. That is just a few days after Paramount’s $500 million exclusive streaming licensing deal with HBO Max for Trey Parker and Matt Stone’s juggernaut is set to expire on June 30,