Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky outlasted 6th-seeded Illinois 84-75 ...

Even some of Williams' teammates are going to try eating it for breakfast. “I’m gonna go with the Weetabix tomorrow morning and see if I can go coast-to-coast and dunk on someone like Amari ...

Kentucky's Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing performance.

Kentucky head coach Mark Pope attributed center Amari Williams' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois ...

That’s when Williams brought up the Weetabix. “It’s like Shredded ... for making that happen. “And then Amari gave me permission to put some sugar on it. He was nervous.