Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very least, some free promotion. The English cereal company finally tweeted about ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

A key member of this Wildcat team that has been powering its run is Amari Willams, who leads Kentucky with 8.6 rebounds and 3.2 assists per game. He has also had four blocks so far in the NCAA ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

has by now surely heard of Weetabix. Anyone just now learning more can thank versatile Wildcats forward Amari Williams for that. A native of Nottingham, England, Williams transferred to UK — the ...

Kentucky head coach Mark Pope attributed center Amari Williams' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois ...

That’s when Williams brought up the Weetabix. “It’s like Shredded ... for making that happen. “And then Amari gave me permission to put some sugar on it. He was nervous.

“We will have mandatory team breakfast this week every morning featuring Weetabix,” Pope said during the news conference. Coach Pope says Amari Williams' secret to success is his childhood ...

Even some of Williams' teammates are going to try eating it for breakfast. “I’m gonna go with the Weetabix tomorrow morning and see if I can go coast-to-coast and dunk on someone like Amari ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness ...

Better Eat Your Wheaties? Kentucky's Amari Williams Credits Weetabix Instead for His Big Game MILWAUKEE (AP) — Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home ...