With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase ...

Articles written by Thas Naseemuddeen ...

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

On April 7, the Frito-Lay brand announced the arrival of Cheetos Pants, an amalgamation of fashion, function and fromage, ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.