greytHR has appointed Archana Chopda as Vice President of Marketing to lead the company's global growth marketing operations.

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add more campuses in Bangalore and ...

In today's rapidly evolving digital world, leveraging the psychological principles in selling techniques has become a crucial ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

Articles written by Dr Ambika Prasad Nanda ...

Warner Music India (WMI) has taken a step into India’s growing live entertainment sector through a strategic minority investment in SkillBox, a ticketing and live events platform in the country. This ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...

TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?