The cognac brand's first major tech experience, The Set is accessible via QR code inside the D'USSÉ VSOP Holiday Gift Box, ...

Ahead of the holiday season, D'USSÉ cognac is tapping into its roots in music to launch "The Set," an augmented reality (AR) experience in collaboration with GRAMMY Award-winning producer Hit-Boy.

Current members of the REfresh Alliance include Bacardi, Carlsberg, Constellation Brands, Diageo, Heineken, Molson Coors Beverage Company, Pernod Ricard, the Coca-Cola Company, and Whyte & Mackay.

CASA BACARDÍ’s ‘Give Into Your Mood’ campaign turned Halloween into a platform for creativity and self-expression across ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...

SUPERMARKET booze sales are drying up as prices climb and drinkers ease back on alcohol. All ten of Britain’s most popular ...

Bacardi has also recently completed its multi-million-pound expansion of the Aultmore Distillery in Scotland’s Speyside region. The project was initiated to improve efficiency and safety, and to ...

A POPULAR coffee liqueur is returning to shelves after Bacardi axed it three years ago. Liqueur lovers were left in shock ...

If anyone knows how to party in Miami — it's Camila Cabello! The "Havana" songstress teamed up with Bacardí Rum for their ...