Bella Hines' historic NIL Deal with Jordan Brand Bella Hines became the first high school basketball player to sign a multi-year NIL deal with the Jordan brand on Nov. 13. "I'm a big fan of Kobe ...

Bella Hines also reflected on the dedication and effort she has put into her basketball journey. "A lot of people don't understand how hard I've truly worked to get to where I'm at," she said (0:56).

Oak Grove (La.) five-star forward Caroline Bradley remains the top priority for Kim Mulkey and the LSU Tigers in the 2027 ...

Albuquerque stand-out guard and high school senior Bella Hines hit a career milestone on Sunday afternoon. The LSU Basketball commit reached 3,000 career points in her high school career while playing ...

ALBUQUERQUE, N.M. (KRQE) – Albuquerque stand-out guard and high school senior Bella Hines hit a career milestone on Sunday afternoon. The LSU Basketball commit reached 3,000 career points in ...

Eli Tyndall led the Islanders with 20 points, eight rebounds and four assists. Dom Galacgac chipped in with 12 points.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Oak Grove (La.) five-star forward Caroline Bradley remains the top priority for Kim Mulkey and the LSU Tigers in the 2027 Recruiting Cycle. Bradley, the No. 5 overall prospect in her class, stands ...

LSU signed the nation’s No. 1 class in November. Along with the two playing in the game, LSU also signed Divine Bourrage and Bella Hines who were both nominees for the McDonald’s All-American Game.

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.