The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

The stage is officially set for the 2025 NCAA tournament following the Selection Sunday reveal. Here are the Big 12 representatives.

The Big 12 has five ranked teams and four more who finished at or above .500. Now, they wait to see how many make it into the ...

With the NCAA Tournament set to begin in just a matter of days, the discussion of expanding the event is an annual occurrence. Earlier this week, Big 12 commiss ...

The Utah-based Church of Jesus Christ of Latter-day Saints has announced the dates for their annual General Conference, the ...

Richie Saunders scored 23 points, hitting a crucial 3-pointer with less than a minute to go, and No. 17 BYU overcame a big ...

the WVU women’s basketball team needed a pair of results to go in their favor to earn a double bye into the quarterfinal round of the Big 12 Conference Tournament. West Virginia (23-6 ...

17-1 Big 12), which has won eight straight. The Cougars became the first team to win the regular-season championship in its first two years in a major conference since Idaho, which won the PCC in ...

Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court’s apron features the brand’s iconic 5-strike logo.

“Big 12 presidents & ADs today reviewed bids from three finalists in the league’s pursuit of a capital partner, sources tell @YahooSports,” college football reporter Ross Dellenger posted on ...

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