In the 22-second video, the camera pans a room of items — shelves filled with hats, T-shirts, sweaters, jackets, books, flags, photographs, artwork, shoes, boots, scarves and even a NASCAR track suit.

Is there a lot to fitting clubs? “Oh, yes. We’ll give a recommendation about what makes the most sense. If you came in with heavy steel shafts and can’t swing fast enough, one of the recommendations ...