But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Truly sustainable Beauty brands: recyclable, good for the environment and made with amazing, non toxic ingredients. Check out ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...

I'm obsessed with them all. The post 12 Makeup Brands With Large Shade Ranges That Prioritize Inclusive Beauty first appeared ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

The beauty industry remains ever-changing, with the latest make-up products coming to the markets to meet the varied needs of ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...