The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Adding these life-hacking products to your routine will help you save money on expensive beauty services, from waxing to ...

Described by Kaliardos as a “Powerful Goddess” look, Cyrus's look was achieved using only products by the popular drugstore ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

There’s no feeling quite as vindicating as finding your “holy grail” beauty or skin care product. Finally, you can take the ...

Lucy Bee is an entirely UK-based, privately-owned family business that started their foray into sustainability with their ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

In today’s beauty world, inclusivity in makeup is no longer just a trend, it’s a demand. Gone are the days when makeup brands ...