Marist University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

Each year, millions of people tune in to watch the Super Bowl, but it's not just the game that draws them in—it's also the ...

As the inaugural associate provost and executive director for career development, Yarnell discusses the kinds of value higher ...

Folajimi "FJ" Abegunde, CEO of DUNKIT INC., previously led FJ Williams Inc., an Atlanta-based international remittance firm ...

WeatherTech is still going head-to-head with some of the world’s biggest brands and has arguably changed the game of Super ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that American could use a little break.

For the 28th year, professors in MSU’s Department of Advertising hosted a Super Bowl watch party that focused on the action ...

While advertising has evolved in terms of distribution and media channels, the core objectives have remained unchanged for years. To succeed, you must achieve three aims: grab attention, keep ...

Ledbetter, Director of Student Media since 2017, transitioned in the Division of Student Affairs to senior director of communications and marketing, overseeing a shared services team of professionals.

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...