Warner Chappell Music has signed an exclusive worldwide administration deal with singer-songwriter Luke Steele from Australian electronic group Empire of the Sun. Steele has long established himself ...

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Generative artificial intelligence tools can help design students by making hard tasks easier, cutting down on stress, and ...

Learn how Shawn Walchef built a thriving BBQ and media business through authentic storytelling, digital vulnerability and a ...

The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.