“Whenever I tell anybody I work for Dollar Shave Club, they smile and that makes life easy,” Larry E Bodner says, sitting down with The Drum a year into taking the helm as chief executive ...
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.
We're more the approachable and engaging side of self-expression within how people take care of themselves,” the executive said. To get Dollar Shave Club’s marketing back on track, Bodner ...
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