The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how.
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.
but a shaving club is one of the most practical. With these, you will get high-quality blades for a smooth shave and never be without a new razor -- and maybe even save money while at it.
The campaign plays up the brand’s status as the only one in the category to own the concept of a club. While the real-life Dollar Shave Club has no concierge or password, it does offer invites ...
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SHAVE IN CLASSIC COMFORT: With four ultra-sharp blades on an angular platform, the Pace 4 Pro is your go-to razor for a smooth, rejuvenating shave every day. The unique pivoting head and soft ...
The stainless steel the Gillette-brand razor maker uses is highly specialised to prevent nicks and cuts and is only produced ... Before that, start-ups like Dollar Shave Club and Harry’s were ...
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Back in 2012, Dollar Shave Club debuted with one of the most memorable ads of the decade, if not the century: a direct-to-camera address by real-life co-founder Michael Dubin as he walked through ...