This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Qatar Airways, recognized as the Global Partner and Official Airline of Formula 1, in collaboration with Qatar Airways Holidays, has officially unveiled its ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

You might think this column’s title relates to Formula 1 having an epic championship fight in store in 2025. It could, but ...

Seven-time Formula 1 champion Lewis Hamilton has been honoured by his new team Ferrari today, January 7, 2025, on his 40th ...

Mercedes have signed a sponsorship deal with Adidas which will see the global apparel giants supply the team’s kit in a multi ...

The move represents a first foray into Formula 1 for Adidas ...

In a report by RacingNews365, the deal is now, in terms of sponsorship money, already matching that of Red Bull’s profit from ...

Adidas partners with Mercedes Formula One team, providing apparel and footwear for the post-Lewis Hamilton era. Limited ...