Hamilton shares his record of the most world championships with another F1 legend, Michael Schumacher, and although the ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

A 2025 deal extension has been revealed within the world of Formula 1, with the official F1 store continuing to offer up to ...

Mercedes-AMG F1 Team have today announced a multi-year deal with sportswear giants adidas. It’s a deal which brings together ...

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the ...

American director George Lucas is spotted celebrating Lewis Hamilton's Ferrari move with a Star Wars inspired outfit ...

At the F1 British Grand Prix, Lewis Hamilton takes his ninth win at Silverstone and his 104th win, an overall impressive ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

From gadgets to gear and everything in between, we've rounded up the best gifts that'll make every man on your list say, "How ...

For some, F1 driver numbers are just numbers ... footballing legend Zinedine Zidane – who wore the number 10 on his shirt while playing for France. Kimi Antonelli brings the number 12 back ...

As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. Where are the best deals and who's investing in 2025?

The deal comes after the sportswear maker ended its long-standing partnership with German football association DFB. It will be the first time that Adidas will enter F1 as a clothing sponsor, joining ...