Today, I’m talking with Andy Hunter, the CEO of Bookshop.org. Bookshop, at its core, is a website that lets local bookshops ...

Bookshop.org announced it's expanding into e-books, in a move to help authors at local retailers reach a wider audience. The ...

Artificial intelligence (AI) has fundamentally reshaped the marketing industry, bringing unprecedented efficiency and insight to a field long dominated by creative guesswork and traditional campaign ...

Affiliate marketing has grown more popular in the 21st century as one of the cornerstones of digital marketing. Consumer behavior has been developing in recent years, as new technologies and the ...

Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million on Thursday. The deal is framed as a merger, but Rokt is taking a 100% stake ...

In the fast-paced world of marketing, brands must adapt to stay competitive. Laura Hutfless, cofounder of FlyteVu, shared the top three marketing trends for 2025 in a recent interview. Savvy ...

The data underscores the importance of tailoring marketing strategies to meet generational preferences. For Generation Alpha and Gen Z, businesses should prioritize platforms like YouTube ...

A 2023 study by the Hong Kong Productivity Council (HKPC) indicates that 41% of companies are utilizing AI, with 32% applying it across various functions, including marketing and customer service. AI ...

There are countless softwares an ecommerce business cannot live without, and one of the most necessary tools is email marketing. Through email, one can sell products, i.e., abandoned carts, reminders, ...

As the Company prepares to commission its Hydrochemolytic™ Technology (HCT) pilot plant in Q3 2025, Aduro has appointed Dr. Arturo Gomez as Vice President of Engineering and entered into a new ...