I’ve been exploring the beauty trends for spring and while fresh-faced complexions remain to a popular look, I’m drawn toward ...

Hailey Bieber is no stranger to delivering fashion inspo. Whether she's posing for beauty campaigns or hitting the town, we ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

Hailey Bieber has revealed her current favorite lip combo using only two Rhode products, and fans are already taking notes.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

On the surface, it’s just makeup, but scratch a little deeper and this trend highlights a country divided across generational ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

This lesson showcases how to transition a modern retro makeup look into something cool and edgy in two easy steps. The mocha ...

At the end of the day, creativity is what keeps the world of beauty going. Whether it’s people using lipstick as blush when we run out or Vaseline for shimmer and body glow, it’s in these moments we ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

A look back at what makes Clinique's Black Honey Lipstick a timeless makeup favorite for three decades and counting. Plus, ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?