Dana White almost abandoned the UFC at one point, a tale he revealed in a recent interview with Forbes. The UFC hasn't always been a hyper-profitable promotion.

UFC CEO Dana White has opened up about how the promotion invested $10 million into 'The Ultimate Fighter' Season 1 in order to break into network television.

Boxing’s biggest promoters and sanctioning bodies should be deeply concerned. The landscape of combat sports is shifting — and history suggests their era is soon ending.

White's journey with the UFC began in 2000 when he, along with childhood friends Lorenzo and Frank Fertitta ... most of the organization to the Fertitta brothers and as per reports, after taxes ...

The UFC wasn’t always the global behemoth it is today. In 2001, White and the Fertitta brothers — Frank and Lorenzo — purchased the struggling organization for a paltry $2 million.

Red Rock was founded by Frank and Lorenzo Fertitta’s dad 40 years ago ... at the 2024 Baron “Building Legacy” conference, the brothers first mentioned they have “known Ron for more ...

When Zuffa acquired the promotion in 2001, White joined forces with his close friends, Lorenzo and Frank Fertitta, to take control of the organization. The Fertitta brothers held an 81% majority ...

Fast forward two decades, and it’s a global juggernaut worth billions. In 2001, White and brothers Lorenzo and Frank Fertitta saw potential in the struggling Ultimate Fighting Championship (UFC) and ...

Patrick Fertitta hosts Rockets gala at the Fertitta family home in River Oaks raising a record $2 million with past and ...

Fertitta, a cousin to Station Casinos executives Frank and Lorenzo Fertitta, has not spoken publicly about his Wynn stake. While the investment is considered passive, some analysts expect Fertitta ...