Joe Rogan recently had a discussion about former UFC CEO Lorenzo Fertitta on his podcast. In an episode of The Joe Rogan Experience, Rogan had a conversation with American gold miner John Reeves.

The UFC is now worth over $11 billion, but if you don't know about its history, here's Dana White remembering the time he almost lost the company.

In the clip, McGregor is in his yacht as he aims the camera toward the yachts of the UFC’s former owners as he says, “Look who I see. Over here, that’s Lorenzo Fertitta’s yacht ...

Running the UFC with an iron fist since 2001 and with his official title adjusted to CEO instead of president in 2023, Dana ...

when he was approached by Dana White and former UFC CEO Lorenzo Fertitta to help develop the unscripted series that would become the smash hit “The Ultimate Fighter.” Piligian is credited as ...

UFC president Dana White looked back at the promotion, and Joe Rogan's rise to prominence as well as Donald Trump's ...

Dana White has determined he won’t cut UFC featherweight Bryce Mitchell despite not seeing eye-to-eye with his viewpoints on ...

Silva was on a 16-fight win streak in the UFC, including 10 straight middleweight title defenses. "I spoke to Anderson," Lorenzo Fertitta, UFC chief executive at the time, leaned in to quietly ...

VICE TV's MMA-themed documentary series continues this week. "Dark Side of the Cage" continues Wednesday (VICE TV, 10 p.m. ET) with an episode about UFC CEO Dana White and Lorenzo Fertitta attempting ...