Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

We picked Discover Money Market Account because you earn a competitive yield, endure few fees and have check-writing privileges, among other benefits. Discover scores well on customer service ...

On a related note, today's $39 billion 10-yr note reopening received solid demand. Looking ahead, market participants receive the following economic data on Thursday: 8:30 ET: February PPI ...

Firstly, the Lilly approach to the launch of Cialis. They were late to market behind Viagra, and had perceived clinical effects that were potentially unhelpful, such as a slower onset and a ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

908 Devices Inc. $4.46 1.00 28.90% ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

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