Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Market analysis and segmentation profiles assist in identifying the universe of prospects, providing the insight necessary to reach them efficiently. Marketing resources can be effectively deployed by ...

Stock Market Today: Markets saw sharp decline of around 3% during week ended 28 February 2025 led by weak global cues. The Benchmark Nifty 50 Index and S&P BSE Index ended the week at 22,124.70 ...

The brokerage firm, Philip Capital in its report notes that Indian ports are no longer just transit points for cargo; they are transforming into industrial hubs. The development of Special ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Last week, an internal memo informed Douglas Elliman agents and employees that Stephen Kotler was stepping down as the CEO of the brokerage’s western region, as first reported by The Real Deal.

This isn't a movie plot—it's the real-life story of a man who invented multilanding and hypersegmentation, which became the new standard in marketing. Aleksandr Alimov's journey is a testament ...

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