When corporate rebranding backfires: Lessons from past successes and flops
The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid ...
When Corporate Rebranding Goes Wrong
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...
Managing Intellectual Property2d
Look out for look-a-likes: perspectives from across Europe
The European IP team from Simmons & Simmons discusses the current approaches to IP enforcement against look-a-like or copycat ...
The Sun18d
Fury over Galaxy Easter eggs that look like a ‘foil wrapped jacket SPUD’ as shoppers blast ‘sneaky’ shrinkflation tactic
The Galaxy Minstrels Milk Chocolate Easter Eggs in Morrisons has caused a frenzy on social mediaCredit: Getty New Galaxy Minstrels ... carries Galaxy’s logo, which the user said he purchased ...
Drinks20d
Trump’s tariffs: how can food and drinks companies respond?
The logo of Mondelez International on a factory in Bern ... Firstly, there’s the high associated cost of building a new facility and then there is the political situation in the US, which is not ...
Multinational food and beverage firms push Canadian-made products amid tariff spat
Amid a "buy Canadian" push inspired by trade tensions with the U.S., some multinational food and beverage companies are working hard to highlight their Canadian-made products.
Just-Food21d
Trump’s tariffs: how can food and drinks companies respond?
The logo of Mondelez International on a factory in Bern ... Firstly, there’s the high associated cost of building a new facility and then there is the political situation in the US, which ...
Mondelez: Sweet Gains, Bitter Costs, And A Pricey Valuation
Mondelez sees 4.3% organic growth in 2024 but faces margin pressures from soaring cocoa costs. Discover 2025 outlook & ...
Oreo-Maker Mondelez Turns to New SEC Guidance to Quiet Call for Russia Transparency
Mondelez International Inc. is asking regulators for permission to ignore a shareholder proposal that calls for greater ...