Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

US group attempts to reboot and recapture the glamour of its 1990s and 2000s heyday after years of flagging sales ...

As a result of covid, Marriott's 2020 revPAR declined 60% and 2021 revPAR reached just 64% of 2019 levels. Then 2022 revPAR reached mid-90% of 2019 levels as travel demand broadened to business and ...

Yungblud partnered with Firebird on a new kind of 360 partnership covering a music festival, a fashion brand, a lifestyle ...

Chris Farley, the blubbery "Saturday Night Live" comic whose specialty was sweaty, tightly wound characters who erupted in ...

Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...

Way back in 2002, Ford teamed up with Kylie to launch its latest model, the StreetKa. Ford also sponsored the former ...

Experts say brand finances also are under pressure from myriad sectors, including the increased cost of precious metals.

As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 ...

A fan-favorite retailer's second bankruptcy is nearly complete. Now, a corporate conglomerate will own the specialty brand.

A growing number of organizations and activists are calling on consumers to boycott retailers. We explain why.

Marijuana remains illegal in Wisconsin, but you can get the same effects, in a perfectly legal THC drink. The drinks are flying off store shelves from neighborhood bars to liquor stores, to grocery ...