Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top “The Man You Could Smell ...

Though they may evoke memories of crunchy hair gel and sweaty pre-teen hands, the best spray deodorants has never been more ...

Fresh off a wildly successful week in New Orleans, the Old Spice Guy and his No Sweat Predictor are bringing their legendary antics to Instagram Live ...

Isaiah Mustafa first appeared in Old Spice commercials in February 2010. It took some time, but he re-appeared in the commercials in August 2015 along with Terry Crews. Mustafa has been featured in ...

The Super Bowl is about so many things. Who wins, of course, the Super Bowl halftime show and the commercials that brands ...

Spoiler alert: If you don't cut your fingernails, you're going to get ghosted.

The team’s approach could inspire museums to entertain visitors with odorous features such as smellscapes. In fact, the ...

Follow your nose: how scent and travel are intrinsically interwoven The perfume industry has long been rooted in travel and ...