Samsung spent the bulk of its Samsung Galaxy Unpacked event this year talking about its brand-new AI features. In fact, it took about 30 minutes into the presentation to get to the new S25 line of smartphones before the company once again pivoted to the new AI features packed into the phone.

At Samsung Electronics’ Galaxy S25 Series Unpacked event at the SAP Center in San Jose, California, on Jan. 22, a screen displayed the words “Just when you think you’ve seen it all, the show isn’t over,

At the Galaxy Unpacked 2025 event, Samsung teased and announced its upcoming slim phone called the Galaxy S25 Edge.